Leaflet printing is now becoming a growing trend in the field of
business marketing and advertising. More and more companies, large and
small enterprises alike are turning into the strategy of leaflet
printing campaign to effectively promote and advertise their products
and services. Leaflet campaign is a type of paper advertisement in the
form of single sheet of paper that contains a brief but catchy phrase
about some sort of products or services. It is intended to be
distributed to the people by handing it out to the public or posting it
on board of the bulletin. Leaflets are also mailed directly to the
chosen target household or inserted along with other types of
publications like magazines and news papers.
Leaflet distribution aims to inform about an advertisement of products,
announcement of events or promotion of advocacy. It is a well known
strategy for massive means of reaching out to a great number of people.
One of the distinguished features of leaflet printing campaign is its
cost efficiency but proven effectiveness. All the major expenses that
you will have to concern yourself for leaflet campaign are the cost of
printing supplier and distribution resources. Also, creating a leaflet
is not as complicated as other advertising and marketing materials. All
you will have to think about is a brilliant concept that will encourage
and persuade the people once they laid their eyes upon your paper. You
can have a layout artist to design your leaflet according to your
desired looks.
Leaflet printing is far cheaper compare to other traditional forms of
marketing and advertising such as television commercial and magazine
print advertisement. With a leafleting strategy to use for your business
marketing tactic, you get to invest with little amount but get to earn a
higher return of investment through the bolstering of sales income. The
good thing about leaflet printing campaign, feedback is achieved just
within a short period of time. When the leaflets are handed out
personally, interested people can make a quick inquiry about the
contents on the paper. This kind of distribution benefits to the sense
that it initiates an interactive account between the distributor of
paper and the potential customers. Leaflets are usually on the size of
A4 or A5 papers. It can be printed in full color or black and white and
you can choose among silk, glossy or matte type of paper. Leaflet is
effective and persuading as long as the content and design is of high
quality and great concept.
Aside from handing out the leaflets on public, the paper can also be
distributed through the door-to-door marketing. There are distribution
resources that offer such service of distributing your leaflets to the
chosen households or offices. You can opt to distribute your leaflets in
solus, meaning no other paper (from other companies) will go along with
your leaflets. The other option is the shared distribution which means
your target market will receive paper ad materials from different
companies including yours. The latter is much cheaper than the first and
still proven effective as long as your leaflet is well created enough
to catch the attention of the target people.
Saturday, August 24, 2013
Flyer Printing - A Growing Trend In The Field Of Marketing
Flyer printing has grown to be the most cost-effective marketing
strategy that never fails in its objective to tap potential customers.
It always brings back a positive feedback and a very satisfying result
just within or few days after the flyering campaign. Promotional flyers
are print advertisement in the form of single sheet of papers that
contains all the necessary details about advertising certain products or
services, announcing an upcoming event, or endorsing a particular
advocacy.
Flyer printing is proven successful over the years of marketing and promotion that is why more and more companies are getting into it. Flyering has become a potential means for reaching out to the massive audiences. Either to build brand awareness or to strengthen the name of the company, advertising flyers effectively reach out to the people and serve well its purpose.
Flyer printing is beneficial to the business in terms of expenses and effectiveness. It is easily passed on from one person to another. It can be left on the tables of public dining places so the next diner can see it and keep it. People have the sense to keep flyers for their future needs. It can be that they might not need the flyer at the moment but since a piece of paper is effortlessly slid on the notebook organizer or wallet, they keep it for possibility that they might need it in the future.
Business flyers surely catch the attention of your potential customers as long as the flyers are made with quality content and creative layouts. All you just have to think about is a catchy tagline that will urge the people to read on the full contents of your flyer. Flyers can be printed in full color or black and white and can be printed in glossy, matte or silk type. Once you have finalized the layout you can already look for possible supplier. There are lots of suppliers out there so you can canvass first for their prices and settle with the one who can give you cheap printing charges but highly quality output.
Flyer printing can be distributed either handing it out to the public place or mailing it directly to the door of your chosen target households. There are distribution options that you can choose from and you can source out firm who can do the job for you. Either ways will serve you best as long as you are distributing your flyers to the place where your target markets are located.
Flyer printing is proven successful over the years of marketing and promotion that is why more and more companies are getting into it. Flyering has become a potential means for reaching out to the massive audiences. Either to build brand awareness or to strengthen the name of the company, advertising flyers effectively reach out to the people and serve well its purpose.
Flyer printing is beneficial to the business in terms of expenses and effectiveness. It is easily passed on from one person to another. It can be left on the tables of public dining places so the next diner can see it and keep it. People have the sense to keep flyers for their future needs. It can be that they might not need the flyer at the moment but since a piece of paper is effortlessly slid on the notebook organizer or wallet, they keep it for possibility that they might need it in the future.
Business flyers surely catch the attention of your potential customers as long as the flyers are made with quality content and creative layouts. All you just have to think about is a catchy tagline that will urge the people to read on the full contents of your flyer. Flyers can be printed in full color or black and white and can be printed in glossy, matte or silk type. Once you have finalized the layout you can already look for possible supplier. There are lots of suppliers out there so you can canvass first for their prices and settle with the one who can give you cheap printing charges but highly quality output.
Flyer printing can be distributed either handing it out to the public place or mailing it directly to the door of your chosen target households. There are distribution options that you can choose from and you can source out firm who can do the job for you. Either ways will serve you best as long as you are distributing your flyers to the place where your target markets are located.
How Can Online Advertising Help Your Business?
A decade ago it would have been impossible to predict the ways
businesses use advertising today. Things changed rapidly and we now rely
heavily on technology to promote our businesses. This is both a
blessing and a curse. Internet is as ubiquitous as electricity and many
business tasks are now performed on the Internet. Online advertising is
used by nearly every company, from local farms to high-tech startups as a
convenient and efficient way to reach more customers. New approaches
are being invented and experimented on a daily basis. Social marketing
and mobile marketing that were new and unheard of only several years ago
is now becoming more popular and more important. Therefore, managing
all online advertising channels requires a lot of effort that is often
more suitable for a team of experts. You either learn the latest
advertising techniques, or hire someone to do the work for you. Luckily,
there are many online advertising and marketing companies that want
your business. Below are a few areas that online advertising can help
your business:
Reach out to more customers
Online advertising has done an astounding job of making our world much smaller than it used to be. Instead of picking up a paper and reading about local businesses, people can now log onto their tablets or their smartphones and read about products made in far-away countries. Thanks to video chat and instant messaging, people can now get product support and customer service no matter where they happen to be. In addition to that, you even get online discounts for your specific city or neighborhood with geo-targeting capability from the ad server. There are so many websites to place your ads and get your product information to potential customers.
React quickly to a changing market
Unlike classifieds or ads on a newspaper or magazine, you can adjust your online advertising strategies quickly with the provided ad management tools. For example, you can replace a non-performing ad with a new version. You can perform A/B split testing before running a large ad campaign. This flexibility allows you to experiment and only use the best ads by measuring their performance metrics.
Support business operations
Advertising is not just an isolated business area. It is often coordinated closely with your daily business operations. With online advertising, you can increase advertising exposure with just a click of a button and results can be seen within minutes. You can boost direct advertising to bring more online traffic to your website or foot traffic to your store to balance the burden of fixed costs like rent or payroll. For example, if you run a restaurant, you can send out tweets or offer a Facebook discount at convenient times of the day like lunch and dinner time to drive locals to your establishment.
Build relationship with your customers
Direct and personalized communication between businesses and customers is becoming more popular and more important. The right message at the right time can bring in new clients. The right response to an online comment or inquiry can also improve the image of your business. Customers can become fans and help you promote your business for free. On the other hand, when communication breaks down, negative word-of-mouth is going to damage your reputation more than just losing one client. In these instances, damage control and crisis management is critical to limit the risk. Therefore, the need for social media advertising has never been greater. Currently, the major platforms for social marketing include Facebook, Google+, Twitter, Linkedin and Pinterest. Each platform has its unique demographic characteristics and thus each requires a different strategy and method to connect to its members.
Stay in contact with your customers
Direct business communication also comes from email marketing. It is critical for your business to maintain a contact list of existing clients and potential clients. With this opt-in and permission-based list, you can send updates, announcements, new product offers, or promotions to remain relevant in a competitive market and keep your company name fresh in the client's mind.
Reach out to more customers
Online advertising has done an astounding job of making our world much smaller than it used to be. Instead of picking up a paper and reading about local businesses, people can now log onto their tablets or their smartphones and read about products made in far-away countries. Thanks to video chat and instant messaging, people can now get product support and customer service no matter where they happen to be. In addition to that, you even get online discounts for your specific city or neighborhood with geo-targeting capability from the ad server. There are so many websites to place your ads and get your product information to potential customers.
React quickly to a changing market
Unlike classifieds or ads on a newspaper or magazine, you can adjust your online advertising strategies quickly with the provided ad management tools. For example, you can replace a non-performing ad with a new version. You can perform A/B split testing before running a large ad campaign. This flexibility allows you to experiment and only use the best ads by measuring their performance metrics.
Support business operations
Advertising is not just an isolated business area. It is often coordinated closely with your daily business operations. With online advertising, you can increase advertising exposure with just a click of a button and results can be seen within minutes. You can boost direct advertising to bring more online traffic to your website or foot traffic to your store to balance the burden of fixed costs like rent or payroll. For example, if you run a restaurant, you can send out tweets or offer a Facebook discount at convenient times of the day like lunch and dinner time to drive locals to your establishment.
Build relationship with your customers
Direct and personalized communication between businesses and customers is becoming more popular and more important. The right message at the right time can bring in new clients. The right response to an online comment or inquiry can also improve the image of your business. Customers can become fans and help you promote your business for free. On the other hand, when communication breaks down, negative word-of-mouth is going to damage your reputation more than just losing one client. In these instances, damage control and crisis management is critical to limit the risk. Therefore, the need for social media advertising has never been greater. Currently, the major platforms for social marketing include Facebook, Google+, Twitter, Linkedin and Pinterest. Each platform has its unique demographic characteristics and thus each requires a different strategy and method to connect to its members.
Stay in contact with your customers
Direct business communication also comes from email marketing. It is critical for your business to maintain a contact list of existing clients and potential clients. With this opt-in and permission-based list, you can send updates, announcements, new product offers, or promotions to remain relevant in a competitive market and keep your company name fresh in the client's mind.
Where To Find Advertisers For Your Site?
When it comes to making money online, one option is to display
advertisements for complementary products and services on your website.
This is great for all types of websites and blogs, whether you write for
a living, have a photography hobby website or are a multi-national
million-dollar company. The question is where do you start looking for
advertisers? How do you make it clear that you have available
advertising placements?
Check Out Your Competitors
The first thing to do is looking at the competitors in your niche. They possibly have some marketing placements and are encouraging interested companies to purchase them. This gives you a way to find the names of companies that are already willing to pay for advertising slots. Companies proven to opt for this route are more likely to be open to placing their ads on more websites. At the same time, you can also gather information about business model and pricing structure from your competitor's websites.
Search Your Industry Directory
Check your industry directory for the names of companies within your business sector. A simple online search for a product that is related to your website can yield many leads. You could open ad slots specifically for those that offer something you do not offer or sell, as a way to encourage partnership and opportunities for cross-selling complementary products and services.
Attend Industry Networking Events
Many conferences and networking events are organized every month. You can find an event near you and attend to find potential advertisers and also explore other business opportunities. You do not need to rent a booth at the event to raise your profile, even though that certainly helps if your marketing budget allows. By being a normal participant, you can explore the booths and talk to other visitors to expand your business network. Use these events as a starting point for further discussions and meetings.
Explore Your Business Contacts
Referral is one of the most powerful and convincing channels. You can email your contacts or post on your social network profiles to let them know that you are looking for advertisers. Your friend might know someone who might want to sponsor a section on your website. Or they can give you more leads to explore on your own.
Let Them Find You
Potential advertisers are often your website visitors. If they browse your website and want to advertise their products or services on it, you should make it easy for any potential advertisers to get more information about your advertising program and how to contact you. A media kit can provide this information. It lists the available ad placements on your website and description about your audience. A more advanced media kit can allow potential advertisers to place the ad order directly from your website on their own and you can then review and approve the incoming orders. For a self-service advertising setup like this, you can use a comprehensive ad server that provides all the necessary tools: from placing ad orders to ad serving to performance reporting.
Check Out Your Competitors
The first thing to do is looking at the competitors in your niche. They possibly have some marketing placements and are encouraging interested companies to purchase them. This gives you a way to find the names of companies that are already willing to pay for advertising slots. Companies proven to opt for this route are more likely to be open to placing their ads on more websites. At the same time, you can also gather information about business model and pricing structure from your competitor's websites.
Search Your Industry Directory
Check your industry directory for the names of companies within your business sector. A simple online search for a product that is related to your website can yield many leads. You could open ad slots specifically for those that offer something you do not offer or sell, as a way to encourage partnership and opportunities for cross-selling complementary products and services.
Attend Industry Networking Events
Many conferences and networking events are organized every month. You can find an event near you and attend to find potential advertisers and also explore other business opportunities. You do not need to rent a booth at the event to raise your profile, even though that certainly helps if your marketing budget allows. By being a normal participant, you can explore the booths and talk to other visitors to expand your business network. Use these events as a starting point for further discussions and meetings.
Explore Your Business Contacts
Referral is one of the most powerful and convincing channels. You can email your contacts or post on your social network profiles to let them know that you are looking for advertisers. Your friend might know someone who might want to sponsor a section on your website. Or they can give you more leads to explore on your own.
Let Them Find You
Potential advertisers are often your website visitors. If they browse your website and want to advertise their products or services on it, you should make it easy for any potential advertisers to get more information about your advertising program and how to contact you. A media kit can provide this information. It lists the available ad placements on your website and description about your audience. A more advanced media kit can allow potential advertisers to place the ad order directly from your website on their own and you can then review and approve the incoming orders. For a self-service advertising setup like this, you can use a comprehensive ad server that provides all the necessary tools: from placing ad orders to ad serving to performance reporting.
A Growing Trend In Marketing And Advertising - The Flyer Printing Campaign
Flyer printing and distribution is one of the most effective marketing
strategies that businesses have been using nowadays. Large and small
enterprises alike are already getting into flyers printing for the
aggressive promotions of their products and services. Flyering is a form
of paper advertisement that makes use of a single sheet of paper
containing all the necessary information that needs to be disseminated
to the public. Flyers are meant to be distributed in public places where
people are teeming, or to be posted on the bulletin board where lots of
people are passing by. Aside from handing it out or pinning it on
board, flyer printing also involves the mailing of flyers to the doors
of your chosen target market.
One distinguishing factor that makes flyer printing a growing trend in
marketing and advertisement is its cost effectiveness. Making flyers
isn’t that costly as producing a television commercial or publishing a
print ad on a widely read magazine. The only expenses that concern you
in flyer production are the cost of printing supplier and the charge of
distribution resource. Flyer production is not that complicated either.
You can design a flyer all by yourself or have an excellent layout
artist to create a catchy design for your flyers. The key to a
successful flyering campaign is a brilliant flyer content. Think
carefully of a very nice concept that will encourage and persuade anyone
who will get to read the paper.
Printing suppliers are easy to find. You can search for them online and
find the best one that you can work with. Once you have finalized the
layout design, you can already send them the file and ask for a sample
flyer print so you can check first the quality of their printing. When
you are satisfied with the quality, you can already signal them to
proceed in the mass production of your flyers and have the bundles be
delivered to your office on the agreed date.<br />
<br />
Flyer printing campaign is always able to bring back positive feedback
in just within short period of time. Expect the inquiries of interested
customers as the flyers never fail to catch the attention of the target
market as long as the contents are quiet convincing. There are various
ways that flyers can be distributed other than just handing it out to
the public. The flyers can be mailed directly to the chosen households
and offices or have it inserted to other publications such as newspaper
and magazine.
Why You Need Silk Painting Supplies
In many ways clothing has defined people's culture. Most notable are the
Asian and African cultures that have specially designed fabrics that
depict certain aspects of their culture. The Asian culture is superbly
rich in this and especially when it comes to silk painting that is used
in the Asian culture to produce textile patterns. Companies are
currently running very lucrative textile and fabric patterning
businesses using lustrous paints. These businesses can only be
successful if you have adequate or appropriate silk painting supplies
from reputable vendors.
As early as the second century lustrous-painting was being practiced in India. At the time and currently, the practice is where the silk is painted over a gutta. The gutta holds the color within the boundaries and prevents any spilling. This gives very clear cut images and patterns and gives a good finish
It was normally the wealthy in the Indian culture that used the lustrous fabric. Generally the paintings were carried out to add some value to the fabric that was worn on particular occasions. The fabric were worn on joyous occasions but were also connected with some mystique value. The approach enables patterns of different sizes and shapes on the silk. The gutta will ensure that the color or paint only covers the pattern outline so as to give the whole process a very clear and decorative outline
This process or technique of applying paint has also been used in other places apart from the fabrics and such include paintings on cards, furniture clothes as well as art quilts. When using this kind of art for decoration purposes, the artists need to be highly skilled in order to produce unique patterns. This goes with the right kind of paints and application equipment to ensure a perfect finish.
Normally the paints are professionally mixed and provide a very artistic finish that blends color with texture. It is no wonder that this type of process was and still is associated with affluence. The painter must be skilled in placing the fabric with the underlying gutta in order to draw out and paint the patterns accurately.
Apart from the lustrous fabric you must be able to choose the right color of paints depending on the fabric color. If you are going to mix colors, then you must attain a shade that is suitable and contrasts well with the fabric. This way an artist ends up with a striking pattern that can also determine the price of the fabric.
The paintings should eventually be left to dry after the application, and the fabric can be used in many other ways. This fabric can be sewn into other clothes or can be used to make bedding. The paintings used for decorations, or fine art work can be general or be customized according to the skill of the artists.
Using the gutta and the artist's skill is just part of the requirements. However there is also need for adequate silk painting supplies to ensure that the process is successful. With such requirements taken care of, it is expected that the painting results will be of high quality.
As early as the second century lustrous-painting was being practiced in India. At the time and currently, the practice is where the silk is painted over a gutta. The gutta holds the color within the boundaries and prevents any spilling. This gives very clear cut images and patterns and gives a good finish
It was normally the wealthy in the Indian culture that used the lustrous fabric. Generally the paintings were carried out to add some value to the fabric that was worn on particular occasions. The fabric were worn on joyous occasions but were also connected with some mystique value. The approach enables patterns of different sizes and shapes on the silk. The gutta will ensure that the color or paint only covers the pattern outline so as to give the whole process a very clear and decorative outline
This process or technique of applying paint has also been used in other places apart from the fabrics and such include paintings on cards, furniture clothes as well as art quilts. When using this kind of art for decoration purposes, the artists need to be highly skilled in order to produce unique patterns. This goes with the right kind of paints and application equipment to ensure a perfect finish.
Normally the paints are professionally mixed and provide a very artistic finish that blends color with texture. It is no wonder that this type of process was and still is associated with affluence. The painter must be skilled in placing the fabric with the underlying gutta in order to draw out and paint the patterns accurately.
Apart from the lustrous fabric you must be able to choose the right color of paints depending on the fabric color. If you are going to mix colors, then you must attain a shade that is suitable and contrasts well with the fabric. This way an artist ends up with a striking pattern that can also determine the price of the fabric.
The paintings should eventually be left to dry after the application, and the fabric can be used in many other ways. This fabric can be sewn into other clothes or can be used to make bedding. The paintings used for decorations, or fine art work can be general or be customized according to the skill of the artists.
Using the gutta and the artist's skill is just part of the requirements. However there is also need for adequate silk painting supplies to ensure that the process is successful. With such requirements taken care of, it is expected that the painting results will be of high quality.
Details You Must Know In Regard To Choosing Advertise In Belize
Entirely an advertisement is meant to persuade a customer through
interacting with the. An advertising agency main aim is normally to
persuade a customer to continue purchasing their product or inform them
about a certain change with the particular product. The other role these
advertise in Belize agencies make is normally the assurance of how
successful using a particular product is to them the customers and hence
increasing the rate of consumption.
One may use different methods to promote their product examples being television, radio, billboards and use of popular magazines being the most popular ones. Television is normally the most popular media used but is however relatively very expensive. As to how it is done one pays and they do the advertisement for you especially during popular television programs. For effectiveness one has to choose a unique feature that will capture the attention of audience.
One should choose doing it during the time that is most efficient. The time that one chooses should be appropriate. An advertisement should be done within a short period of time. Thus, only relevant and informative content is to be selected. This ensures that it does not take long and boring. When one is doing this, it is vital that you make sure that the language used is fit for the audience that one is targeting.
When is the message intended delivered? This is another question one should ask them when choosing one. One should therefore ensure that the media he chooses can deliver the message in the shortest time possible in order to increase relevancy of the advert. To cater for this thee content or information to relay should therefore be appropriately chosen. The language used should be such that it is well understood by the targeted audience.
One must also ensure that the agency can cover a large extent. The most efficient and effective means should be able to cover a large area rather not a specified region. This extent of coverage is mostly driven by the nature of an agency. Therefore one should opt for a media that can advertise no matter the type of product and impact on the people.
Promotion aims at reaching a wide audience: as wide as possible. In reference to this, one should hereby choose a popular or able agency to reach your audience in the shortest time possible and impressing them. For example if you opt for a television station check out for its popularity among the people.
Another consideration made is the target audience. The target audience could be the youth and also could be the elderly. For instance, when you target the elderly and advertisement could be put in between during the time when the elderly are known to be watching or listening to radio for example the news hour. Additionally for youths, who are well versed social sites, the promotions could be put there since they certainly view them.
After the advert, the company should survey so as to tell whether or5 not the message was delivered. In case it did not, go for another agency. The advertise in Belize should have a positive impact on the number of sales of the company.
One may use different methods to promote their product examples being television, radio, billboards and use of popular magazines being the most popular ones. Television is normally the most popular media used but is however relatively very expensive. As to how it is done one pays and they do the advertisement for you especially during popular television programs. For effectiveness one has to choose a unique feature that will capture the attention of audience.
One should choose doing it during the time that is most efficient. The time that one chooses should be appropriate. An advertisement should be done within a short period of time. Thus, only relevant and informative content is to be selected. This ensures that it does not take long and boring. When one is doing this, it is vital that you make sure that the language used is fit for the audience that one is targeting.
When is the message intended delivered? This is another question one should ask them when choosing one. One should therefore ensure that the media he chooses can deliver the message in the shortest time possible in order to increase relevancy of the advert. To cater for this thee content or information to relay should therefore be appropriately chosen. The language used should be such that it is well understood by the targeted audience.
One must also ensure that the agency can cover a large extent. The most efficient and effective means should be able to cover a large area rather not a specified region. This extent of coverage is mostly driven by the nature of an agency. Therefore one should opt for a media that can advertise no matter the type of product and impact on the people.
Promotion aims at reaching a wide audience: as wide as possible. In reference to this, one should hereby choose a popular or able agency to reach your audience in the shortest time possible and impressing them. For example if you opt for a television station check out for its popularity among the people.
Another consideration made is the target audience. The target audience could be the youth and also could be the elderly. For instance, when you target the elderly and advertisement could be put in between during the time when the elderly are known to be watching or listening to radio for example the news hour. Additionally for youths, who are well versed social sites, the promotions could be put there since they certainly view them.
After the advert, the company should survey so as to tell whether or5 not the message was delivered. In case it did not, go for another agency. The advertise in Belize should have a positive impact on the number of sales of the company.
Businesses Are Faking Their Facebook Fans
Does your competitor have fake Facebook fans? Do you? Are you unduly
influenced by fake fan counts on Facebook? Could be. The phenomenon of
fake Facebook fans has grown rapidly. Even though it is recognized as a
black-hat technique, today it seems to be all reward and no
repercussions. But that may soon change.
The problem starts when businesses pay unscrupulous companies who promise to boost a page's fan count. These businesses offer little in the way of details for how they will accomplish this, and the page owners ask too few questions. What ends up happening is that relatively inactive pages that normally may have one hundred fans end up with a thousand or more fans. The problem is that these page likes are almost exclusively from accounts that don't seem to have active social media participants using them.
Why would a business pay for this? Reason number one may simply be not knowing any better. However, there are two tangible rewards that can come from these artificially inflated fan counts.
1. Research demonstrates that when potential customers are trying to choose between businesses, they often review the social media presence of those businesses – especially Facebook. A fan count that is higher than the competitor's gives the impression that the business in question is more established and more appreciated.
2. Google has indicated that they are using social media authority in their search engine algorithms. In other words, businesses with more Facebook fans may be more likely to rank well in search engine results.
If you visit pages on Facebook, it is likely that you have encountered an artificially inflated page. Here are the tell-tale signs of fake fans.
1. A page with very little activity but a fan count that is five to ten times greater than their direct competitors.
2. A page where the fan count is way out of proportion with the post engagement such as likes, shares, and comments. A page with 1,000 fans should at least get five pity-likes per post and should occasionally have posts with 30+ likes or shares.
There are a finite number of correct ways to get Facebook fans. Chief among these are:
1. Deliver a great service or product so real customers will want to fan your page.
2. Have great content on your page so people will want to subscribe.
3. Pay Facebook to generate ads that are geared toward increasing your fan count. Alternatively, you can pay a business to set up these Facebook ads for you, but in the end, the only outfit that should be getting paid for ads is Facebook.
How to protect yourself and your business:
Never pay a company that promises a definite number of fans in exchange for a fee. Definite numbers are a sign of black-hat techniques. Honest marketers know that the exact same strategy can have explosive effects for one business and only adequate effects for the next. It depends on a high number of variables.
If your competitor has collected fake Facebook fans, ignore it. Focus on doing the right thing all the time, and your rewards will come in the end.
If you are researching companies with which you may do business and see signs of fan tampering, say “Honey, please!”
What are the real-world drawbacks of this black-hat technique? In all reality, at present, there seem to be none. However, this is common of new black-hat techniques, and history shows us that just deserts are eventually served. Facebook has already made it clear they are aware of the practice and they are working to “clean up” the situation.
The problem starts when businesses pay unscrupulous companies who promise to boost a page's fan count. These businesses offer little in the way of details for how they will accomplish this, and the page owners ask too few questions. What ends up happening is that relatively inactive pages that normally may have one hundred fans end up with a thousand or more fans. The problem is that these page likes are almost exclusively from accounts that don't seem to have active social media participants using them.
Why would a business pay for this? Reason number one may simply be not knowing any better. However, there are two tangible rewards that can come from these artificially inflated fan counts.
1. Research demonstrates that when potential customers are trying to choose between businesses, they often review the social media presence of those businesses – especially Facebook. A fan count that is higher than the competitor's gives the impression that the business in question is more established and more appreciated.
2. Google has indicated that they are using social media authority in their search engine algorithms. In other words, businesses with more Facebook fans may be more likely to rank well in search engine results.
If you visit pages on Facebook, it is likely that you have encountered an artificially inflated page. Here are the tell-tale signs of fake fans.
1. A page with very little activity but a fan count that is five to ten times greater than their direct competitors.
2. A page where the fan count is way out of proportion with the post engagement such as likes, shares, and comments. A page with 1,000 fans should at least get five pity-likes per post and should occasionally have posts with 30+ likes or shares.
There are a finite number of correct ways to get Facebook fans. Chief among these are:
1. Deliver a great service or product so real customers will want to fan your page.
2. Have great content on your page so people will want to subscribe.
3. Pay Facebook to generate ads that are geared toward increasing your fan count. Alternatively, you can pay a business to set up these Facebook ads for you, but in the end, the only outfit that should be getting paid for ads is Facebook.
How to protect yourself and your business:
Never pay a company that promises a definite number of fans in exchange for a fee. Definite numbers are a sign of black-hat techniques. Honest marketers know that the exact same strategy can have explosive effects for one business and only adequate effects for the next. It depends on a high number of variables.
If your competitor has collected fake Facebook fans, ignore it. Focus on doing the right thing all the time, and your rewards will come in the end.
If you are researching companies with which you may do business and see signs of fan tampering, say “Honey, please!”
What are the real-world drawbacks of this black-hat technique? In all reality, at present, there seem to be none. However, this is common of new black-hat techniques, and history shows us that just deserts are eventually served. Facebook has already made it clear they are aware of the practice and they are working to “clean up” the situation.
Is There A Best Time Of Day To Post On Facebook? Yes.
First, keep in mind that most Facebook users see your content in their
own news feeds – not on your page. Facebook sorts each individual news
feed according to each user's demonstrated preferences, but to a large
extent the news feed shows posts in chronological order. The posts on
top are most likely to be be read, while the ones on bottom are often
missed entirely. Most Facebook users read only a small percentage of
what is available in their own news feeds. Therefore, posting at the
time of day when there are the most users maximizes the reach of an
individual post.
As you might imagine, Facebook's lowest point is 3AM. The audience grows rapidly from 6am to 9am. The audience grows steadily from 9am, peaking at 1pm. From there, the audience troughs slightly. At 3pm, the audience starts growing again, reaching a peak at about 5pm to 6pm. Consistently, the greatest Facebook audience is at 9pm. The 9pm audience is 20% to 30% greater than the lunchtime audience and almost double the breakfast-time audience.
You might glean from this that the best time to post is 9pm. If you have a small fan base, this may work to your advantage, but for more established pages, 9pm is not optimal. The problem is that the Facebook audience drops off rapidly after 9pm. A Facebook post is “new” in news feeds for about three hours after it is posted or shared. The greatest three-hour block, by far, is from 6pm to 9pm. For maximum reach, the best time to post is about 6pm.
This does not mean that every post should be at 6pm. Every user has their own reading habits. Some read on their lunch breaks, some at breakfast, some after the rest of the family has gone to bed. By varying your post times on occasion, you maximize the total reach of your page. By posting at 6pm more often than not, you maximize the reach of each post.
As you might imagine, Facebook's lowest point is 3AM. The audience grows rapidly from 6am to 9am. The audience grows steadily from 9am, peaking at 1pm. From there, the audience troughs slightly. At 3pm, the audience starts growing again, reaching a peak at about 5pm to 6pm. Consistently, the greatest Facebook audience is at 9pm. The 9pm audience is 20% to 30% greater than the lunchtime audience and almost double the breakfast-time audience.
You might glean from this that the best time to post is 9pm. If you have a small fan base, this may work to your advantage, but for more established pages, 9pm is not optimal. The problem is that the Facebook audience drops off rapidly after 9pm. A Facebook post is “new” in news feeds for about three hours after it is posted or shared. The greatest three-hour block, by far, is from 6pm to 9pm. For maximum reach, the best time to post is about 6pm.
This does not mean that every post should be at 6pm. Every user has their own reading habits. Some read on their lunch breaks, some at breakfast, some after the rest of the family has gone to bed. By varying your post times on occasion, you maximize the total reach of your page. By posting at 6pm more often than not, you maximize the reach of each post.