Leaflet printing is now becoming a growing trend in the field of
business marketing and advertising. More and more companies, large and
small enterprises alike are turning into the strategy of leaflet
printing campaign to effectively promote and advertise their products
and services. Leaflet campaign is a type of paper advertisement in the
form of single sheet of paper that contains a brief but catchy phrase
about some sort of products or services. It is intended to be
distributed to the people by handing it out to the public or posting it
on board of the bulletin. Leaflets are also mailed directly to the
chosen target household or inserted along with other types of
publications like magazines and news papers.
Leaflet distribution aims to inform about an advertisement of products,
announcement of events or promotion of advocacy. It is a well known
strategy for massive means of reaching out to a great number of people.
One of the distinguished features of leaflet printing campaign is its
cost efficiency but proven effectiveness. All the major expenses that
you will have to concern yourself for leaflet campaign are the cost of
printing supplier and distribution resources. Also, creating a leaflet
is not as complicated as other advertising and marketing materials. All
you will have to think about is a brilliant concept that will encourage
and persuade the people once they laid their eyes upon your paper. You
can have a layout artist to design your leaflet according to your
desired looks.
Leaflet printing is far cheaper compare to other traditional forms of
marketing and advertising such as television commercial and magazine
print advertisement. With a leafleting strategy to use for your business
marketing tactic, you get to invest with little amount but get to earn a
higher return of investment through the bolstering of sales income. The
good thing about leaflet printing campaign, feedback is achieved just
within a short period of time. When the leaflets are handed out
personally, interested people can make a quick inquiry about the
contents on the paper. This kind of distribution benefits to the sense
that it initiates an interactive account between the distributor of
paper and the potential customers. Leaflets are usually on the size of
A4 or A5 papers. It can be printed in full color or black and white and
you can choose among silk, glossy or matte type of paper. Leaflet is
effective and persuading as long as the content and design is of high
quality and great concept.
Aside from handing out the leaflets on public, the paper can also be
distributed through the door-to-door marketing. There are distribution
resources that offer such service of distributing your leaflets to the
chosen households or offices. You can opt to distribute your leaflets in
solus, meaning no other paper (from other companies) will go along with
your leaflets. The other option is the shared distribution which means
your target market will receive paper ad materials from different
companies including yours. The latter is much cheaper than the first and
still proven effective as long as your leaflet is well created enough
to catch the attention of the target people.